OTV STUDY HALL: 104. MARKETING

OTV STUDY HALL: 104. MARKETING

104. MARKETING AS COMMUNITY ENGAGEMENT

Do it for the Culture (Not the Gram): Interactive Marketing as Community Engagement

Professor: Elijah McKinnon (They/Them/Beyonce)

In an age where the media is filled with distractions (cue: thirst traps and videos of cute kittens), how do we critically break through the noise and utilize marketing to build intentional community IRL/URL? Join us for an interactive two-hour workshop exploring how to use creative action to propel social change in your community and beyond. Led by OTV's Executive Director and former Head of Marketing, Elijah McKinnon will breakdown the ways to facilitate healthy community engagement strategies to get your message to the people who need (and want) it the most. (2 hrs)

Elijah McKinnon is an award-winning strategist, creative director, entrepreneur, artist, and advocate from the future currently residing on planet earth. In addition to serving as the Founder and Director of People Who Care, Inc. — an independent consultancy that works exclusively with nonprofits and grassroots initiatives around the globe — Elijah is the Co-Founder and Executive Director of OTV – Open Television, an intersectional web TV platform. They are also the Co-Founder and Development Director of Reunion Chicago, an exhibition space and project incubator in Chicago prioritized for LGBTQ+ people and communities of color in creative roles. Elijah is constantly moving and shaking in an attempt to build meaningful relationships and encourage resource sharing.
Keep up with them and their jaunts around the world at elijah.is/happy or on instagram (@elijaa_).

OTV STUDY HALL: 104. MARKETING

1 Video

  • 104. MARKETING AS COMMUNITY ENGAGEMENT

    In an age where the media is filled with distractions (cue: thirst traps and videos of cute kittens), how do we critically break through the noise and utilize marketing to build intentional community IRL/URL? Join us for an interactive two-hour workshop exploring how to use creative action to pro...